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Beefeater is delighted to announce the triumphant return of Beefeater Crown Jewel, the brand's emblem of excellence. This ultra-premium edition of Beefeater redefines opulence and tradition, drawing inspiration from the famous British Crown Jewels guarded in the Tower of London.
Beefeater Crown Jewel stands out for its perfect harmony of clarity and richness of flavour, the result of a combination of 10 selected botanicals. It opens with citrus freshness and notes of grapefruit, evolving into the distinctive Beefeater London Dry Gin experience.
The redesigned Beefeater Crown Jewel bottle resembles a precious treasure that captures the timeless essence of London, the brand's historic birthplace since 1820. It symbolises the endurance of London, the metropolis where the brand was born.
Originally launched in 1993, Beefeater Crown Jewel was discontinued in 2009, quickly becoming one of the most coveted gins on the market. Faced with growing demand, the house decided to reissue it in 2015. It retains the classic Beefeater botanicals, enriched with grapefruit and bottled at 50% alcohol by volume, in a bottle that recalls the design of the 1990s but with a modernised touch. It is a gin distinguished by its sweetness, citrus profile, floral nuances and the characteristic cardamom. A rediscovered treasure for the delight of its aficionados.