Red Bull is an energy drink created in 1987 by Dietrich Mateschitz in Austria. It contains caffeine, taurine, B-group vitamins, and sugar, designed to increase physical endurance and improve mental performance. It became popular for its association with extreme sports and high-performance events. It is often consumed to combat fatigue and increase concentration. However, its high caffeine and sugar content has generated controversy regarding its long-term health effects. It is marketed in more than 171 countries and is one of the best-selling energy drinks in the world.

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