Primo Red is a red vermouth that stands out for its unique production in Lanzarote, using indigenous varieties such as Malvasía Volcánica and Diego. This gives it a distinct and unique character. Its ruby color with terracotta reflections makes it visually appealing, while its aroma promises an intense olfactory experience, highlighting red fruits and balsamic and spicy nuances. On the palate, the aromatic entry combines with a balanced bitterness, resulting in a complex tasting experience that includes notes of wormwood, rhubarb, quinine, gentian, and citrus from orange peel. It is an excellent vermouth to pair with appetizers, Iberian meats, blue and cured cheeses, as well as to mix in various classic and modern cocktail preparations.