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VOSS is bottled at a spring located in a pristine wilderness area in southern Norway, where it is naturally filtered and protected from contaminants. The water is pumped from a significant depth of the spring, and bottled directly, unprocessed. This fact gives it its characteristic taste, clean and fresh, and is one of the key points of this product, as it is difficult to find unfiltered water on the market. The purity of the water is defined in part by the level of minerals found once bottled, known as TDS (Total Dissolved Solids). It is the water of choice for a large number of celebrities, chefs and wine lovers around the world. VOSS water is synonymous with an ultra-premium product, as indicated by its exclusive distribution in high-end restaurants and hotels as well as selected gourmet stores.