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Absolut Rainbow is inspired by the Pride flag, originally designed by San Francisco artist Gilbert Baker.
Absolut Rainbow is inspired by the Pride flag, originally designed by San Francisco artist Gilbert Baker.
Over the years, Absolut has undertaken numerous Pride-related initiatives. In fact, it was the first spirits brand to feature the rainbow flag on its bottle, a design created in collaboration with Gilbert Baker. The rainbow flag symbolises the diversity of voices within the LGBT+ community, coming together to celebrate our differences.
Now, as the 40th anniversary of the rainbow flag approaches, they have decided to give it a permanent place in their collection. This time, they have created screen-printed strokes on the glass, establishing a strong connection with the artists who have inspired our bottles in the past.
Absolut Rainbow Edition is a limited edition. We encourage you to consume this product responsibly and to spread this message.