José Irure founded Carnicería Irure in 1966 in Pamplona, making it one of the best online butchers in the city.

He is a reference and mentor for many butchers, transmitting values such as quality and the importance of the customer.

They work with meats with IGP seal and guarantee brands such as Ternera de Navarra, Cordero Lechal de Navarra, Cerdo Belabarce, and Pollo Coc&Coc Nature, with over 50 years of experience in the sector.

Their greatest treasure is customer satisfaction.